DETAILS: How much Nike spends on endorsements

-


Nike continues to spend more and more money on partnerships with athletes, leagues, and teams. But one might be wondering how much really goes into those deals….Well here is an in-depth look at how Nike has been spending its money on endorsements since 2002 ,

 figures fromSports Business Daily.

NIKE’S SPONSORSHIP AND ENDORSEMENT COMMITMENTS
YEAR* AMOUNT ($ BILLIONS) PCT. CHANGE AMOUNT CHANGE ($ BILLIONS)
2015 $6.192 32% $1.49
2014 $4.704 31% $1.10
2013 $3.603 -6% -$0.23
2012 $3.828 -14% -$0.62
2011 $4.444 17% $0.65
2010 $3.790 -10% -$0.41
2009 $4.201 10% $0.37
2008 $3.827 37% $1.03
2007 $2.794 70% $1.15
2006 $1.642 -2% -$0.04
2005 $1.685 -2% -$0.03
2004 $1.713 19% $0.27
2003 $1.442 32% $0.35
2002 $1.094 NA NA

Comments

Post a Comment

Popular posts from this blog

The name of Messi saves kidnapped Argentine in Nigeria

-
Image
An Argentine man who was kidnapped last week in Kontagora, northern Nigeria, has spoken about how chanting the name of his famous compatriot Lionel Messi helped him during the travail. Santiago Lopez Menendez, 28, an agronomist and staff of Flour Mills of Nigeria, worked on two farms in the Kontagora area but was kidnapped on June 24 by men riding on motorcycles as he traveled on a lonely road in the town of Machagu between Mokwa and Kontagora.
Read more

Singer Chris Brown Wins Yet Another Custody Case Against Baby Mama Nia Guzman

-
Image
Chris Brown’s baby mama Nia Guzman’s custody plan didn’t quite work out the way she expected it to. via TMZ: Sources connected to Chris tell us, Nia Guzman struck out on every single request regarding custody of 2-year-old Royalty. Nia wanted full custody — DENIED. She wanted Chris to have monitored visitation — DENIED. She wanted to deny Chris’ mom the right to see the kid — DENIED. She wanted Chris to submit to drug tests — DENIED. The judge maintained the status quo — joint custody. Chris continues to get Royalty 12 days a month. When Nia filed her legal docs asking for a change in custody the judge ordered Chris to pay her $20k so she could afford a lawyer. But she lost so hard, the judge said Nia wasn’t entitled to the money and gave Chris a credit. There was supposed to be a separate hearing on child support. Nia is currently getting $2,500 a month from Chris but she wanted nearly $16k. Nia has now dismissed her support petition. UPDATE… Nia slammed the rep...
Read more

Rapper Wiz Khalifa Sued for $2 Million by Former Record Boss

-
Image
The man responsible for discovering Wiz Khalifa says the rapper owes his company more than $2 million and is suing to get it back. via TMZ : Rostrum Records — founded by Benjamin Grinberg — claims in a new lawsuit it had a deal with Wiz for a 15% cut of touring and music royalties when the rapper started back in 2005. The company says it’s also owed 20% of any merch sales. The company claims Wiz has earned a ton of money in touring, merchandise and music sales recently and Rostrum wants $2 mil to make things right. Wiz first sued Rostrum and Benjamin to get out of his contract, claiming they mismanaged him and entered into deals to line their own pockets.
Read more