Pharrell Williams to face protests during his tour in SA

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With just weeks left before US artist Pharrell Williams touches down in SA for the Woolworths campaign, things seems to be taking another turn.

As announced in April , WoolWorths will be bringing Pharrell to perform 2 public concert , Cape Town on 21st September at Grand Arena, GrandWest then 24th September at Ticketpro Dome.

According to reports, the star will face protests during his tour in Mzansi from a pro-Palestinian group that opposes his partnership with Woolworths, a major retailer in the country that has trade ties with Israel, Reuters reports.


Braam Hanekom, a BDS South Africa board member told Reuters, “He is about to face the biggest backlash any artist has faced in South Africa in over 30 years, since the days of apartheid.”

“He is walking into a very angry, unhappy environment because he has chosen to walk with Woolworths,” Hanekom told Reuters after the City of Cape Town denied an application by thousands to protest at Pharrell’s first concert on 21 September at Grand West Casino.

Pharrell’s representatives did not respond immediately for comment. Grand West Casino, where the Cape Town concert will take place, said they would not allow any protests on their property

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